Supported by research, this session will initiate a conversation that brings new light to our discussions of the cost and value of veterinary care. Through an interactive discussion and small-group breakouts, the session will help participants reframe their approach to discussing the cost of veterinary care in a way that aligns with clients’ perception of value and that overcomes many of the common hurdles to discussing the cost of veterinary care.

By the end of this presentation participants should be:

1. More aware of the importance of communicating cost to veterinary clients during every interaction

2. Able to utilize a number of communication tools that can ease the discussion of cost with clients

3. Able to communicate the cost of veterinary care in a manner that attends to a client’s perception of value

CE Credits: 1.5 Non-Scientific